| 2026-03-13 | Cheeky |
| 2025-09-14 | Two-in-one shampoo and conditioner brand |
| 2024-10-16 | Cheeky |
| 2024-08-04 | Saucy |
| 2023-12-04 | Cheeky |
| 2023-09-17 | Cheeky |
| 2023-09-15 | Jaunty |
| 2023-08-01 | Sassy |
| 2023-06-26 | Sassy |
| 2022-10-31 | Shampoo brand with a "sassy" name |
| 2022-04-01 | Sassy |
| 2022-03-13 | Jaunty |
| 2021-07-09 | Sassy |
| 2020-11-17 | Sassy |
| 2020-09-19 | Fresh |
| 2020-07-18 | Cheeky |
| 2020-02-14 | Cheeky |
| 2020-01-21 | Vivacious |
| 2019-11-19 | Sassy |
| 2018-03-26 | Sassy |
| 2018-02-10 | Fresh |
| 2018-01-02 | Jaunty |
| 2017-12-05 | Cheeky |
| 2017-10-30 | Impudent |
| 2017-05-20 | Smart |
| 2017-04-13 | Sassy |
| 2017-02-20 | Saucy |
| 2014-11-01 | Flip |
| 2014-06-18 | Smart-alecky |
| 2014-03-09 | Cheeky |
| 2014-02-19 | Vivacious |
| 2013-10-29 | Prell rival |
| 2013-07-31 | Fresh-mouthed |
| 2013-06-07 | Fresh |
| 2013-05-07 | Smart-mouthed |
| 2012-04-17 | Flippantly cocky |
| 2011-08-11 | Smart |
| 2011-06-22 | Vivacious |
| 2010-10-11 | Bouncy |
| 2009-08-30 | Fresh |
| 2009-03-23 | Impudent |
| 2009-03-22 | Cheeky |
| 2008-10-27 | Sassy |
| 2008-06-09 | Saucy |
| 2008-01-13 | Prell competitor |
| 2007-04-07 | Forward |
| 2006-12-08 | Fresh |
| 2006-05-09 | Hair product from Procter & Gamble |
| 2006-03-01 | Sassy |
| 2006-02-15 | Procter and Gamble shampoo |
| 2005-10-27 | Smart |
| 2005-09-28 | Saucy |
| 2005-08-10 | Saucy |
| 2005-05-17 | Smart-alecky |
| 2005-03-03 | Saucy |
| 2005-02-07 | Sassy |
| 2004-09-26 | Saucy |
| 2004-08-02 | Saucy |
| 2004-07-19 | Saucy |
| 2003-08-20 | Flippant |
| 2003-04-10 | Hardly coy |
| 2002-11-04 | Lively |
| 2002-03-17 | Fresh |
| 2002-01-23 | Lively |
| 2001-07-31 | Fresh-mouthed |
| 2001-04-26 | Forward |
| 2001-03-04 | Impudent |
| 2001-02-05 | Saucy |
| 2000-12-01 | Forward |
| 2000-08-22 | Overly familiar, maybe |
| 1999-09-23 | Full of pep |
| 1999-09-20 | Flippant |
| 1999-08-31 | Fresh-mouthed |
| 1999-08-30 | Lively |
| 1999-08-10 | Saucy |
| 1999-08-05 | Chipper |
| 1999-02-01 | Sprightly |
| 1998-10-19 | Saucy |
| 1998-08-10 | Smart-mouthed |
| 1998-07-24 | Forward |
| 1997-08-27 | Sprightly |
| 1996-05-28 | Saucy |
| 1996-05-19 | Alternative to Prell |
| 1996-04-26 | Sassy |
| 1996-02-26 | Saucy |
| 1996-01-07 | Forward |
| 1995-11-06 | Vivacious |
| 1995-10-12 | Vivacious |
| 1995-10-09 | Saucy |
| 1995-08-22 | Saucy |
| 1995-07-21 | Suave rival |
| 1995-06-25 | Natty |
| 1995-02-25 | Chipper |
| 1995-02-13 | Sprightly |
| 1994-01-19 | Saucy |
| 1993-12-15 | Saucy |