| 2025-06-16 | High-end German camera brand |
| 2023-11-14 | German camera brand |
| 2022-09-22 | Camera brand with a red circle logo |
| 2022-08-01 | Classic German camera |
| 2021-12-31 | Canon competitor |
| 2021-03-14 | Pioneer in 35mm cameras |
| 2021-02-27 | Pioneer in 35mm cameras |
| 2017-06-04 | Classic camera brand |
| 2015-11-16 | German camera brand |
| 2013-10-02 | Classic shooter |
| 2013-09-03 | Classic German camera maker |
| 2013-08-15 | Classic camera |
| 2013-06-20 | Nikon alternative |
| 2013-03-19 | Pioneer in 35mm cameras |
| 2012-12-14 | Shooter favored by Henri Cartier-Bresson |
| 2011-07-08 | Big name in lenses |
| 2011-07-04 | Classic German camera |
| 2011-04-24 | High-end camera |
| 2011-02-26 | Olympus rival |
| 2010-09-12 | Classic camera maker |
| 2009-11-24 | German binoculars maker |
| 2008-11-13 | Pioneering 35 mm. camera |
| 2008-01-17 | Classic camera |
| 2007-05-06 | German camera |
| 2006-01-20 | Olympus alternative |
| 2005-12-30 | Big maker of binoculars |
| 2004-12-31 | Olympus competitor |
| 2004-05-04 | Nikon rival |
| 2002-09-26 | Expensive camera |
| 2001-10-27 | Olympus alternative |
| 2000-06-14 | Quality camera |
| 1997-07-13 | Camera since 1924 |
| 1997-07-09 | Nikon rival |
| 1996-02-16 | Minolta rival |
| 1995-03-09 | Popular camera |
| 1995-03-04 | German camera |