| 2015-11-17 | Classic toothpaste brand |
| 2015-10-03 | Close-Up competitor, once |
| 2014-05-15 | Classic toothpaste featured in "Grease" |
| 2013-12-30 | Classic toothpaste brand |
| 2013-11-28 | Classic toothpaste name |
| 2012-07-15 | Classic toothpaste brand |
| 2011-08-17 | Toothpaste brand once advertised with Bucky Beaver |
| 2011-07-06 | Colgate competitor, once |
| 2010-08-05 | Classic toothpaste brand |
| 2010-05-20 | Bucky Beaver's toothpaste |
| 2009-11-26 | Classic toothpaste name |
| 2009-11-24 | Toothpaste that Bucky Beaver once pitched |
| 2009-03-18 | Bucky Beaver's toothpaste |
| 2008-05-05 | Classic toothpaste brand |
| 2006-10-14 | "Brusha, brusha, brusha" brand |
| 2006-05-31 | Bucky Beaver's toothpaste |
| 2005-08-31 | Old brand advertised by Bucky Beaver |
| 2005-07-10 | Old Colgate rival |
| 2005-05-17 | "The smile of beauty" toothpaste |
| 2004-05-19 | Toothpaste once advertised by Bucky Beaver |
| 2004-02-02 | Bucky Beaver's toothpaste, in old ads |
| 2003-10-12 | Toothpaste introduced in 1915 |
| 2003-05-28 | It was once advertised as "Good for tender gums" |
| 2002-05-21 | Classic toothpaste |
| 2002-05-12 | Gleem competitor |
| 2001-08-07 | Classic toothpaste brand |
| 2001-04-12 | Classic toothpaste |
| 1998-02-06 | Bucky Beaver's brand, in old ads |
| 1997-05-16 | Product once pitched by Grace Kelly |
| 1996-10-10 | Old toothpaste brand |
| 1996-08-21 | Old toothpaste brand |
| 1993-12-09 | Toothpaste once advertised by Grace Kelly |