| 2026-07-08 | Buzz before a release |
| 2026-03-18 | Fanfare |
| 2023-03-27 | Excessively promote |
| 2022-10-23 | Promotional overkill |
| 2022-08-10 | Promotional buzz |
| 2021-07-09 | Pump up |
| 2021-02-14 | Build up |
| 2020-10-22 | It may lead up to a letdown |
| 2019-12-17 | Build up |
| 2019-09-23 | Bumped-up publicity |
| 2019-05-07 | Promote excessively |
| 2018-12-30 | "The world's greatest ...," e.g. |
| 2018-05-05 | Boost |
| 2018-04-22 | Build up |
| 2016-05-01 | Big buildup |
| 2016-04-25 | Promotional hoopla |
| 2015-12-10 | Build up |
| 2015-03-16 | Overly promote |
| 2015-02-27 | Something not to be believed? |
| 2014-12-26 | Talk up |
| 2014-08-31 | Build up |
| 2012-10-05 | Press for a hit? |
| 2012-05-08 | Extravagant publicity |
| 2012-04-16 | Ballyhoo |
| 2012-03-19 | Ballyhoo |
| 2012-01-10 | Advertising, basically |
| 2010-08-19 | Ballyhoo |
| 2010-06-20 | Oversell |
| 2010-06-17 | Talk up |
| 2010-02-14 | Some hot air |
| 2008-06-01 | Lots of talk |
| 2006-12-05 | Publicist's job |
| 2006-04-05 | Ballyhoo |
| 2003-07-03 | Ballyhoo |
| 2003-01-12 | It's hard to live up to |
| 2002-10-21 | Ballyhoo |
| 2001-11-01 | Ballyhoo |
| 2001-07-11 | Big buildup |
| 2000-09-17 | Oversell |
| 2000-06-08 | Promote big-time |
| 1999-07-29 | Ballyhoo |
| 1998-12-31 | Hoopla |
| 1998-03-01 | Promotional overkill |
| 1997-12-15 | Overpublicize |
| 1997-07-09 | Overpromotion |
| 1997-02-27 | Ballyhoo |
| 1996-09-17 | Public relations overkill |
| 1996-01-25 | Publicity |
| 1995-03-21 | Preposterous publicity |
| 1995-01-16 | Ballyhoo |
| 1994-02-01 | Publicity |