| 2024-06-20 | Brand for bakers |
| 2024-05-24 | Cooking product originally invented for soapmaking |
| 2021-01-20 | Brand name derived from the phrase "crystallized cottonseed oil" |
| 2018-10-03 | Shortening brand |
| 2018-08-17 | Big name in oil |
| 2017-12-25 | Cooking oil brand |
| 2017-11-16 | Brand trusted by "cooks who know" |
| 2014-12-07 | It's been shortening since 1911 |
| 2013-08-25 | It's been shortening for over 100 years |
| 2013-02-11 | Shortening brand |
| 2010-10-30 | Big name in oil |
| 2010-05-02 | "It's digestible" sloganeer, once |
| 2009-06-07 | Oil bigwig? |
| 2007-03-18 | "Cooks who know trust" this, in an old slogan |
| 2005-11-12 | Big name in oil |
| 2004-07-20 | Mazola competitor |